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Email marketing is still one of the most effective means of advertising and promotion for eCommerce sites. And with your online store you have so many opportunities use it as a strategy to reduce your cart abandonment rates—through upsells, sales and coupons, receipts, and more. With more than 8 years of experience as an email marketer, our guest Becs Rivett-Kemm has brought her amazing talents to Receiptful.com, an email receipt company that helps online shops personalize and tailor customer interactions for maximum impact. In episode 24, I talk with Becs about tips, insights and her own experiences with email marketing and I discovered that, no, email is not dead. In fact, far from it. Read the full transcript here: https://bobwp.com/effectively-use-ema...